Your Price Should Never Travel Alone

A price should never travel alone.

A $300K deal

we had in a Win Room this week:

↳ The buyer said it plainly:

↳ “All we care about is ROI.”

Yet the price was about to go out...

... by itself.

🟥🟥🟥 THE PROBLEM 🟥🟥🟥

Send a price by itself

and it becomes the

biggest number

in the room.

→ $250K, alone on a page,

reads as pure cost.

🟨🟨🟨 NEW RULES 🟨🟨🟨

Two moves

1️⃣

The price never goes out without

a value number at least

sitting next to it.

10x bigger

(minimally)

$300K annually

next to $3M quarterly

is a different conversation.

2️⃣

Co-develop the math:

Get the buyer in a room.

They own the ROI calculation

as much as you do.

Math the buyer helped build

survives scrutiny.

Math you build

doesn't.

⬜⬜⬜ QUESTION ⬜⬜⬜

Pull the last three proposals you lost...

Was your price

the biggest number on the page?

🟩🟩🟩 ACTION 🟩🟩🟩

If you're a #CEO or #CRO

and you want rules like this

implemented systemically

▶️ REACH OUT ◀️

Macy Tanking and I can explain how

↳ Our Win Room program

↳ reinforces fixes oversights like this

↳ by using make-or-break deals as a classroom

--------------------------------

Rev(X) | REVENUE // TRANSFORMED

𝗜𝗳 𝘆𝗼𝘂 𝗟𝗜𝗞𝗘 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁,

𝗽𝗹𝗲𝗮𝘀𝗲 𝗖𝗟𝗜𝗖𝗞 𝘁𝗵𝗲 𝘄𝗵𝗶𝘁𝗲 𝗯𝗲𝗹𝗹 (𝘂𝗽𝗽𝗲𝗿 𝗿𝗶𝗴𝗵𝘁)

𝗮𝗻𝗱 𝗦𝗘𝗟𝗘𝗖𝗧 "𝗔𝗹𝗹" (𝗱𝗼𝘂𝗯𝗹𝗲 𝗯𝗲𝗹𝗹) 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲

𝘆𝗼𝘂 𝗦𝗘𝗘 𝗮𝗹𝗹 𝗽𝗼𝘀𝘁𝘀 𝗴𝗼𝗶𝗻𝗴 𝗳𝗼𝗿𝘄𝗮𝗿𝗱.