<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Rev(X)]]></title><description><![CDATA[Rev(X)]]></description><link>https://www.revx.cc/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 31 Aug 2026 07:29:14 GMT</lastBuildDate><atom:link href="https://assets.revx.cc/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Your Price Should Never Travel Alone]]></title><description><![CDATA[A price should never travel alone. A $300K deal we had in a Win Room this week:  ↳ The buyer said it plainly:  ↳ “All we care about is ROI.” Yet the price was about to go out... ... by itself.  THE PROBLEM  Send a price by itself and it becomes the biggest number in the room.  → $250K, alone on a page,  reads as pure cost.  NEW RULES  Two moves 1️⃣ The price never goes out without a value number at least sitting next to it. 10x bigger (minimally) $300K annually next to...]]></description><link>https://www.revx.cc/post/your-price-should-never-travel-alone</link><guid isPermaLink="false">6a70ef57d9c2f27b9b12d804</guid><pubDate>Mon, 03 Aug 2026 19:46:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/64c080_5e35843ae87a436b97e069fa635686a8~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victoria Moran</dc:creator></item><item><title><![CDATA[TRUTH is less costly than compliance]]></title><description><![CDATA[That crippling forecast miss? It may not be because your reps can't sell (or predict what they're going to sell)... It could have been missed because telling the truth is against the rules. ⬜⬜⬜ REAL SCENARIO ⬜⬜⬜ On of my enterprise software clients $2M slipped out of commit during the last week of the quarter.  ↳ The post-mortem showed  it wasn't about skill. A sales leader said it flat:  “          ...]]></description><link>https://www.revx.cc/post/truth-is-less-costly-than-compliance</link><guid isPermaLink="false">6a70f08674653e170f8c008a</guid><pubDate>Fri, 31 Jul 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/64c080_02a5e9148f254dbab612c669489a8194~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victoria Moran</dc:creator></item><item><title><![CDATA[New Renewal and Expansion Stats]]></title><description><![CDATA[GRR is down across categories. Expansions make up more new ARR than ever. How much? Take 90 seconds and watch   THE PROBLEM  Existing business Is more important than ever  But it still gets less rigor than net-new business.  ↳ Fewer deal reviews. ↳ More assumptions that it is “safe.”   THE SHIFT   Treat major renewals and expansions like major new-logo opportunities.  Run them rigorous inspection while there is still time to change outcomes.   ACTION   Look...]]></description><link>https://www.revx.cc/post/new-renewal-and-expansion-stats</link><guid isPermaLink="false">6a70f19f8766cba726b4a7cb</guid><pubDate>Thu, 30 Jul 2026 06:00:00 GMT</pubDate><enclosure url="http://video.wixstatic.com/video/64c080_267910411f47463c8617ab8b12afa62e/1080p/mp4/file.mp4" length="0" type="video"/><dc:creator>Victoria Moran</dc:creator></item><item><title><![CDATA[Stop Selling Too Low]]></title><description><![CDATA[You're losing revenue because you're selling lower than you can/should. What I mean is... ...covered in this ~5 min video. ⬜⬜⬜ CHAPTERS ⬜⬜⬜ 0:00 - What I mean by 'selling too low' 0:25 - An illustrative real-world deal 0:55 - The REAL story 1:35 - How it ties to pricing 2:05 - How it ties to close date 2:30 - The lesson is... 2:50 - If you object, based on your product 3:40 - The impact + a key question 4:00 - How we address this  ACTION  If you're a #CEO or #CRO and want your...]]></description><link>https://www.revx.cc/post/stop-selling-too-low</link><guid isPermaLink="false">6a1645bb2a9023e23335eaba</guid><pubDate>Mon, 11 May 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/64c080_e5d72579aa344386b241417f5c02bdec~mv2.jpg/v1/fit/w_672,h_376,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victoria Moran</dc:creator></item><item><title><![CDATA[7 Common Errors Surfaced by Win Rooms]]></title><description><![CDATA[7 common sales errors your org is likely struggling with. [4 MIN VIDEO] You're likely struggling with these given I've yet to enter a B2B org with an enterprise sale where these aren't common. ⬜⬜⬜ CHAPTERS ⬜⬜⬜ 0:00 - Intro 0:15 - Error 1 0:43 - Error 2 1:06 - Error 3 1:28 - Error 4 1:50 - Error 5 2:08 - Error 6 2:31 - Error 7 2:50 - What we do with these thematic errors 3:19 - Aside from the learnings... 3:40 - The core of revenue transformation  ACTION  If you're a #CEO or #CRO...]]></description><link>https://www.revx.cc/post/7-common-errors-surfaced-by-win-rooms</link><guid isPermaLink="false">6a164b992a9023e23335f955</guid><pubDate>Mon, 04 May 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/64c080_0761029382f448f595af54c71aca0c93~mv2.jpg/v1/fit/w_792,h_441,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victoria Moran</dc:creator></item><item><title><![CDATA[3 Common Forecasting Problems]]></title><description><![CDATA[CEOs &#38; CROs: Are you landing more than 5% outside of your forecast? If so, take 3 min with this video. ⬜⬜⬜ CHAPTERS ⬜⬜⬜ 0:00 - Problem One 0:41 - Problem Two 1:40 - Problem Three  SO THEN  Which of these three are occurring in your organization? These are all solvable.  ACTION  If you're a #CEO or #CRO and tired of getting burned by missed forecasts ▶️ REACH OUT ◀️ And we can talk through how we systematically address these three (among other) forecasting woes....]]></description><link>https://www.revx.cc/post/3-common-forecasting-problems</link><guid isPermaLink="false">6a164df0ce062e4a09f246e7</guid><pubDate>Mon, 27 Apr 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/64c080_455f4fea1a7843b1bebe9a6bdf3dc209~mv2.jpg/v1/fit/w_955,h_533,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victoria Moran</dc:creator></item><item><title><![CDATA[WIN ROOMS | Replace feel-good optimism with tension-informed action to improve win rates]]></title><description><![CDATA[-   .    ,          .  THE TENSION  A Rev(X) Win Room is meant to explore the tension in a deal. It's where assumptions get stress tested. Where optimism meets evidence. But... i͟t͟ ͟d͟o͟e͟s͟n͟'͟t͟ ͟e͟x͟p͟o͟s͟e͟ ͟s͟a͟l͟e͟s͟ ͟r͟e͟p͟ ͟f͟a͟u͟l͟t͟s͟, it exposes opportunity for improvement of both your chances to...]]></description><link>https://www.revx.cc/post/win-rooms-replace-feel-good-optimism-with-tension-informed-action-to-improve-win-rates</link><guid isPermaLink="false">6a0130f40cf45a42cca985ee</guid><pubDate>Fri, 17 Apr 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/64c080_b5e632450b994e6eb6de7cac5892b882~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victoria Moran</dc:creator></item><item><title><![CDATA[You need a post-sales GROWTH ENGINE to make Expansion Revenue INEVITABLE]]></title><description><![CDATA[Your customer success team isn’t commercial. And it’s costing you millions.  THE PROBLEM   CS is “supportive.” Helpful. Responsive. ✔️ High NPS. ❌ Low expansion.  Renewals feel reactive. Upsell feels awkward -- doesn't happen.  'Sales' is a dirty word.  So revenue leaks quietly after the deal closes.   THE SHIFT   Post-sales is not service. It’s value realization. A growth engine.  Because value drives revenue. Commercial CS means: ✅ Value delivery process ✅ Commercial...]]></description><link>https://www.revx.cc/post/you-need-a-post-sales-growth-engine-to-make-expansion-revenue-inevitable</link><guid isPermaLink="false">6a012b84ecab9011375816e1</guid><pubDate>Thu, 16 Apr 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/64c080_90dcbcafb7ad474da004afc401e3b3e3~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victoria Moran</dc:creator></item><item><title><![CDATA[Deal Qual Goes⬇️ Sales Skills Go ⬆️]]></title><description><![CDATA[I've inspected 100's of B2B sales oppties, and one thing is always true... [90 sec video]  ACTION  If you're a #CEO or #CRO and ↳ want to t͟u͟r͟n͟ ͟l͟i͟v͟e͟ ͟d͟e͟a͟l͟s͟ ͟i͟n͟t͟o͟ ͟c͟l͟a͟s͟s͟r͟o͟o͟m͟s͟ ↳ for both sales reps AND sales managers ↳ while also i͟n͟c͟r͟e͟a͟s͟i͟n͟g͟ ͟y͟o͟u͟r͟ ͟r͟e͟v͟e͟n͟u͟e͟ ͟o͟u͟t͟c͟o͟m͟e͟s͟ ▶️ REACH OUT ◀️ Macy Tanking and I can discuss what Rev(X) #WinRooms may look like for your revenue organization. ------------------------ Rev(X) | REVENUE //...]]></description><link>https://www.revx.cc/post/deal-qual-goes-sales-skills-go</link><guid isPermaLink="false">6a014611b1ac8cd94fa82068</guid><pubDate>Sat, 28 Mar 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/64c080_faa43f5b58744d34afbc47be8286b227~mv2.jpg/v1/fit/w_871,h_490,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victoria Moran</dc:creator></item><item><title><![CDATA[Enablement vs Effectiveness]]></title><description><![CDATA[Sales Enablement &#38; Sales Effectiveness are not the same thing. [2.5 min video] ⬜⬜⬜ CHAPTERS ⬜⬜⬜ 0:00 - Central Point 0:12 - Core Question 0:36 - Orientation 1:07 - Context 1:25 - Metrics 1:45 - Proximity to Revenue 1:58 - To Clarify...  ACTION  If you're a #CEO or #CRO and want to supplement your Sales Enablement with a Sales Effectiveness layer... ▶️ REACH OUT ◀️ We can help you understand how we partner with Sales Enablement to apply behavioral change mgmt in Revenue Orgs ...]]></description><link>https://www.revx.cc/post/enablement-vs-effectiveness</link><guid isPermaLink="false">6a014069ecab901137584490</guid><pubDate>Thu, 26 Mar 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/64c080_edc7b0ddeddb4ffeb30808c82da503a5~mv2.jpg/v1/fit/w_998,h_562,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victoria Moran</dc:creator></item><item><title><![CDATA[Highest Leverage, Least Investment]]></title><description><![CDATA[The greatest contributor to revenue variance... ...is sales management quality. [90 sec video]  ACTION  If you're a #CEO or #CRO and this video resonates. ▶️ REACH OUT ◀️ Rev(X) helps optimize all layers of the revenue org. ------------------------ Rev(X) | REVENUE // TRANSFORMED     ,      ( )   "" ( )    ...]]></description><link>https://www.revx.cc/post/highest-leverage-least-investment</link><guid isPermaLink="false">6a013eb668cba038e5681b18</guid><pubDate>Fri, 20 Mar 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/64c080_d22cb2bbe81e475b9c72967be4e03456~mv2.jpg/v1/fit/w_843,h_474,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victoria Moran</dc:creator></item><item><title><![CDATA[Daily Stand Ups for your Revenue Team ]]></title><description><![CDATA[7:35AM: "Did it go as you expected? We have 5 min. GO!" Then, some variation of: ↳". '     ?" ↳"?    ?" ↳"   ?" ↳"   :     ?" ↳"  '  , '  ?" , .   WHAT THIS IS  This is my daily standup...]]></description><link>https://www.revx.cc/post/daily-stand-ups-for-your-revenue-team</link><guid isPermaLink="false">6a0138c9ecab901137583330</guid><pubDate>Thu, 19 Mar 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/64c080_6d963bc06c59456983aab2563981259a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victoria Moran</dc:creator></item><item><title><![CDATA[No Surprises: Revenue &#38; Discipline]]></title><description><![CDATA[No Surprises. You sit in a revenue org? This is one of your many responsibilities. [2.5 Min Video] ⬜⬜⬜ CHAPTERS ⬜⬜⬜ 0:00 - The Mandate 0:15 - Why (in the Macro) 1:00 - Why (In the Micro) 1:30 - Between Macro/Micro 1:45 - How the org needs to think 2:00 - How to reduce surprises  ACTION  If you're a #CEO or #CRO and need to reduce surprises in your revenue delivery ▶️ REACH OUT ◀️ Macy Tanking and I can talk you through how we leverage systems thinking to improve predictability...]]></description><link>https://www.revx.cc/post/no-surprises-revenue-discipline</link><guid isPermaLink="false">6a0132bc68cba038e56800e3</guid><pubDate>Tue, 17 Mar 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/64c080_95b5e8c429bb40a791d88180382b2b25~mv2.jpg/v1/fit/w_1000,h_846,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victoria Moran</dc:creator></item><item><title><![CDATA[Deal Qualification and WinRooms]]></title><description><![CDATA[Jam session on the most powerful but under-utilized tool in the sales toolbox. [2.5 min edit] from a 15 min convo with Macy Tanking. ⬜⬜⬜ CHAPTERS ⬜⬜⬜ 0:00 - The under-utilization observation 0:30 - How I use it when selling 1:10 - Win Rooms &#38; change mgmt 1:35 - Illustrative example real example 2:10 - Sales rep quotes on Win Rooms  CONSIDER  We can turn your biggest deals into a powerful classroom... ...where both reps AND their managers embrace applicable learning of... → How to...]]></description><link>https://www.revx.cc/post/deal-qualification-and-winrooms</link><guid isPermaLink="false">6a0134ececab901137582aff</guid><pubDate>Mon, 16 Mar 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/64c080_2afa49f9bd064bfab870f4bd8e5507fa~mv2.jpg/v1/fit/w_998,h_560,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victoria Moran</dc:creator></item><item><title><![CDATA[The Laggard Board - Accountability in Forecasting]]></title><description><![CDATA["LoserBoard" just sounded too punitive. [3 min video] ⬜⬜⬜ CHAPTERS ⬜⬜⬜ : -    &#38;     : -      : -      : -      : -       : -     REMEMBER  Org/Team...]]></description><link>https://www.revx.cc/post/the-laggard-board-accountability-in-forecasting</link><guid isPermaLink="false">69b0362269216ea0845c3850</guid><pubDate>Tue, 24 Feb 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/64c080_889e9deb991b43b19b23ed2a8f83b5e2~mv2.jpg/v1/fit/w_1000,h_736,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victoria Moran</dc:creator></item><item><title><![CDATA[TOUGH LOVE AI &#38; SALES REP COMPLAINTS]]></title><description><![CDATA[TOUGH LOVE: You can't blame your sales reps about this complaint anymore. --AI HAS SOLVED IT-- [3 min video] ⬜⬜⬜ CHAPTERS ⬜⬜⬜ 0:00 - The complaint 0:30 - Why you can't complain 0:45 - How the solution works 1:30 - Unacceptable excuses 2:20 - How we help you deploy this  ACTION  If you're a #CEO or #CRO who still has this complaint and wants it to go away for good... ▶️ REACH OUT ◀️ Macy Tanking and I can help you understand the process. -------------------------- Rev(X) | REVENUE...]]></description><link>https://www.revx.cc/post/tough-love-ai-sales-rep-complaints</link><guid isPermaLink="false">69a5b1b8fe2730c0413444b6</guid><pubDate>Tue, 17 Feb 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/64c080_367099aab9294b0682234163347937fe~mv2.jpg/v1/fit/w_1000,h_921,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victoria Moran</dc:creator></item><item><title><![CDATA[Sales is a C Suite Team Sport]]></title><description><![CDATA[This is what it looks like to have your entire C-suite involved in sales. [3.5 min video] ⬜⬜⬜ CHAPTERS ⬜⬜⬜ 0:00 - What it is 0:25 - How it's used 1:10 - Illustrative deal blockers 1:50 - 3 things this does 2:15 - Not just the blockers 2:45 - For Churn &#38; GRR Issues 3:05 - When the C-Suite is involved  CONSIDER  ❌      ... ✅   -   ...]]></description><link>https://www.revx.cc/post/sales-is-a-c-suite-team-sport</link><guid isPermaLink="false">69c5f2c7653657f03d613acc</guid><pubDate>Mon, 09 Feb 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/64c080_f87d48837f8e417fbf2a99829131227b~mv2.jpg/v1/fit/w_1000,h_563,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victoria Moran</dc:creator></item><item><title><![CDATA[Sales is a Craft (Not a Job)]]></title><description><![CDATA[Your sales people don't have a job. [3 MIN VIDEO] ⬜⬜⬜ CHAPTERS ⬜⬜⬜ 0:00 - The big question! 0:20 - Why think of sales as a craft 0:50 - The variety of roles 1:20 - The lifeblood 1:35 - Vs a "line-person job" 2:00 - The 2nd big question 2:35 - Why it's so exciting &#38; meaningful 3:00 - To love and be   selling  ACTION   '  #CEO  #CRO          ''  ...]]></description><link>https://www.revx.cc/post/sales-is-a-craft-not-a-job</link><guid isPermaLink="false">69a5b0c360298c02e5bfb0de</guid><pubDate>Thu, 05 Feb 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/64c080_5d1b1fce667e4dfda9ee6166fb700a13~mv2.jpg/v1/fit/w_1000,h_650,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victoria Moran</dc:creator></item><item><title><![CDATA[Sales Enablement is not the same as Sales Effectiveness]]></title><description><![CDATA[Sales Enablement is not the same as Sales Effectiveness. This table illustrates nicely.   THE PROBLEM  Sales enablement prepares reps. But preparation doesn’t win deals.    differs from    Enterprise revenue dies in the gap between knowing and applying that knowledge in the field.   THE PIVOT   Enablement builds competence. Effectiveness builds performance. One happens off the field. The other happens in live deals.  Foundation...]]></description><link>https://www.revx.cc/post/sales-enablement-is-not-the-same-as-sales-effectiveness</link><guid isPermaLink="false">69a5ae66fe2730c041343d7d</guid><pubDate>Wed, 04 Feb 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/64c080_3196cde1d909486c9f689ad7bb83f646~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victoria Moran</dc:creator></item><item><title><![CDATA[What Sales Kick-Offs Really Teach Us]]></title><description><![CDATA[This last two weeks has been Sales Kick-Off Mania. Delivering keynotes &#38; workshops has taught Macy Tanking and me a few things.  3 MISSES  ()        Something isn't working today  with the current approach to s͟a͟l͟e͟s͟ ͟e͟n͟a͟b͟l͟e͟m͟e͟n͟t͟. ()         Something isn't working today  with how s͟a͟l͟e͟s͟ ͟m͟g͟m͟t͟ is managing and leading () ...]]></description><link>https://www.revx.cc/post/what-sales-kick-offs-really-teach-us</link><guid isPermaLink="false">69867d8796663872685ff39f</guid><pubDate>Mon, 02 Feb 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/64c080_dc8f92337933456ba2ce2258f2c962e0~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victoria Moran</dc:creator></item></channel></rss>